Case Study: How to Set the Scene for Effective Meetings

case study

case study: How to Set the Scene for Effective Meetings

Useful Fiction prepared attendees of the Inter Astra conference by crafting a speculative news pre-read and original artwork that aligned diverse leaders around future-focused themes before the event began.

Client

Inter Astra Conference

Challenge

Prepare a diverse group of leaders—across science, business, politics, and culture—for meaningful discussions on the future of the space economy and equity

SOLUTION

Created a speculative faux news article from the future as a pre-read and delivered original artwork for event branding

APPROACH

Distributed the narrative in advance via email and the conference app; displayed branded artwork and posters at the venue, including the Smithsonian Air and Space Museum

IMPACT

Aligned participants around shared themes before arrival, fostered more focused discussions, and elevated the event’s creative and intellectual identity

The Inter Astra conference brought together leaders from the worlds of science, business, politics, and culture to explore the future of the space economy and equity. Working with its planning team, we created a pre-read, in the form of a faux news article from the future, which conveyed the key themes of discussion, but in a creative manner. The package was provided to attendees before they traveled to the event, as well as shared via the conference app. We also provided original artwork for branding and posters displayed during the event, including at the Smithsonian-Air and Space Museum.