case study
case study: Understanding the Future
Useful Fiction helped a game developer reimagine their creative and strategic outlook by identifying the key trends and technologies that will shape the next 20 years.
Client
Video game development firm
Challenge
Anticipate long-term trends and technologies to better visualize future worlds and stay ahead of market expectations
SOLUTION
Conducted a strategic foresight project identifying key societal, technological, and geopolitical developments over the next 20 years
APPROACH
Combined futures research with narrative insight to guide creative direction and strategic thinking within the development team
IMPACT
Shifted the team’s perspective on worldbuilding and future scenarios; inspired deeper creative exploration and strategic planning
A video game firm enlisted us in a project to identify key trends and technology that will shape the next 20 years, to allow them to better understand their future market and world they must visualize in their games. As the lead developer later evaluated, our work “really showed us that we were only scratching the surface of what we should be thinking about in the future..We have never been able to look at the world the same way again.”