case study

How to Provoke Attention and Action

 

“…set the tone for the Commission’s report, making the stakes clear to every reader.”
— Rep. Mike Gallagher, Co-Chairman

Client

U.S. Cybersecurity Solarium Commission

Challenge

Make a 182-page cyber strategy report emotionally resonant and compelling to policy influencers

SOLUTION

Wrote “Warning from Tomorrow,” a fictional scenario that opens the official report

APPROACH

Used speculative storytelling to demonstrate the real-world consequences of inaction

IMPACT

First fiction introduction in a U.S. government strategy report; praised for setting the tone and boosting reader urgency

The Cybersecurity Solarium Commission is a bipartisan group of members of Congress tasked with remaking U.S. cyber strategy for the next generation. Its members and research team spent a year generating a 182-page report with 80 recommendations. We were commissioned to summarize and transform the findings into a format designed to reach key audiences, as well as generate emotions that would lead them to pay greater attention to the key recommendations. In a first for both US government documents and fiction, the resultant “Warning from Tomorrow” was made the introduction chapter to the report. As the Co-Chairman of the Commission, Rep. Mike Gallagher later summed, “To drive home the importance of the Cyberspace Solarium Commission’s recommendations, we wanted to make sure the reader fully understood the potential consequences of inaction. Singer and Cole built a compelling scenario that set the tone for the Commission’s report, making the stakes clear to every reader.”


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